Paid Social Ad Creative for Brands That Sell a Lifestyle,
Not Just a Product

Creative fatigue kills performance. I help lifestyle brands test, iterate, and refresh paid social creative before campaigns stall.

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No commitment necessary.

65+ global brand partnerships · 13% CTR on a recent supplement campaign— nearly 10x the Meta average

What the Work Looks Like

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Who is This For?

I partner with brands that support active, balanced, and experience-driven lifestyles — physically and mentally. This work is a strong fit if you’re a:

Fitness & Wellness Brand • Supplements, protein, nutrition, or functional food brands • Recovery tools (cold plunge, mobility, massage, wellness tech) • Fitness equipment, accessories, or apparel • Mental wellness products, journals, or tools

Travel & Experience Brand • Hotels, boutique stays, and experiential accommodations • Adventure, outdoor, or activity-based travel brands • Tours, retreats, or experience-first destinations

Lifestyle Brands with Paid Social Spend • DTC brands built around movement, health, or exploration • Brands selling products or experiences that support an active lifestyle

How the Paid Social Creative Process Works

Creative Research

& Angles

Identify what should be tested before content is produced.

Ad-Ready

Production

Creative built for launch, testing, and iteration.

Creative Refresh

& Iteration

Learn from performance and improve what works.

Ongoing

Partnership

Fresh creative, better insights, and less work for you or your team.

Clear plan. Fast execution.

No unnecessary complexity.

Why Fitness, Wellness & Travel Brands Work With Laylush

Faster execution than traditional agencies

No creative bottlenecks or re-briefing cycles

Direct collab with the person creating the work

Creative designed to actually be used in ads

This model replaces multiple vendors with one accountable partner.

Packages to Get Started

Campaign Test

Validate creative direction before scaling

Best for:

launches, first-time partnerships, and brands testing creative

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Campaign Build

Multi-angle testing to find what works

Best for:

brands running paid traffic, products/services needing creative testing, teams preparing to scale

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Creative Refresh Retainer

Ongoing ad creative without bottlenecks

Best for:

Brands with consistent ad spend, teams experiencing creative fatigue, founders who want one reliable partner

Limited monthly availability · 3-month minimum

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Why This Content (UGC)
Works for Paid Social

79%

of people say UGC impacts their purchases by a high degree.

(Hubspot)

73%

more positive comments were received on UGC ads than traditional ads on social media.

(Jukin Media)

62.3%

of Instagram users across the world follow or research brands and products.

(Hootsuite)

93%

of brands received new customers from videos on social media.

(Animoto)

Trusted by 65+ Clients Worldwide

"For a business and health project Rachel supplied photographs for blog content. She delivered the photos in an excellent quality and was always in close contact with me, so she was able to deliver exactly the photographs I needed for the project. Her work even exceeded my expectations by far."

Wanipa Media