Paid Social Ad Creative for Fitness, Wellness & Active Lifestyle Brands

UGC-style and branded short-form video ads built for testing, iteration, and scale on Meta, TikTok, and YouTube, without agency delays or creative bottlenecks.

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If you’re investing in Meta Ads, TikTok Ads, or short-form video advertising, creative is the lever that determines performance. Laylush helps fitness, wellness, and experience-drive brands maintain consistent, high-performing ad creative — without agency delays, creative bottlenecks, or burnout.

Who is This For?

I partner with brands that support active, balanced, and experience-driven lifestyles — physically and mentally. This work is a strong fit if you’re a:

Fitness & Wellness Brand • Supplements, protein, nutrition, or functional food brands • Recovery tools (cold plunge, mobility, massage, wellness tech) • Fitness equipment, accessories, or apparel • Mental wellness products, journals, or tools

Travel & Experience Brand • Hotels, boutique stays, and experiential accommodations • Adventure, outdoor, or activity-based travel brands • Tours, retreats, or experience-first destinations

Lifestyle Brands with Paid Social Spend • DTC brands built around movement, health, or exploration • Brands selling products or experiences that support an active lifestyle

How Our Paid Social Creative Process Works

Creative Research & Angles

Every engagement starts with research into:

your product, service, or experience
competitor ads in your space
audience pain points & buying triggers

From there, I develop ad angles, hooks, and messaging directions designed specifically for paid social, not organic posting.

Ad-Ready

Production

I produce short-form UGC and branded video ads optimized for:

Meta (Facebook & Instagram)
TikTok
vertical ad placements

This includes:

multiple hooks or openings
variations in CTAs, framing, or b-roll
formats designed to be tested, not over-polished

The goal isn’t one perfect video, it’s creative that’s usable, flexible, and scalable.

Creative Refresh & Iteration

Paid ads fatigue quickly. Instead of letting campaigns stall, I provide ongoing creative refresh by:

rotating hooks
introducing new angles
updating intros, CTAs, or formats
building on what resonates

This keeps your creative pipeline moving without starting from scratch each time.

Ongoing

Partnership

For brands running consistent paid traffic, I offer an ongoing partnership where I:

manage your creative cadence
plan monthly refresh priorities
deliver new ad creatives as needed
act as your go-to paid social creative resource

No agency delays.
No re-briefing every month.
No juggling multiple vendors.

Why Fitness, Wellness & Travel Brands Work With Laylush

Faster execution than traditional agencies

No creative bottlenecks or re-briefing cycles

Direct collab with the person creating the work

Creative designed to actually be used in ads

This model replaces multiple vendors with one accountable partner.

Packages to Get Started

Campaign Test

Validate creative direction before scaling

Best for:

launches, first-time partnerships, and brands testing creative

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Campaign Build

Multi-angle testing to find what works

Best for:

brands running paid traffic, products/services needing creative testing, teams preparing to scale

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Creative Refresh Retainer

Ongoing ad creative without bottlenecks

Best for:

Brands with consistent ad spend, teams experiencing creative fatigue, founders who want one reliable partner

Limited monthly availability · 3-month minimum

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Why UGC Works for Paid Social

79%

of people say UGC impacts their purchases by a high degree.

(Hubspot)

73%

more positive comments were received on UGC ads than traditional ads on social media.

(Jukin Media)

62.3%

of Instagram users across the world follow or research brands and products.

(Hootsuite)

93%

of brands received new customers from videos on social media.

(Animoto)

Trusted by 60+ Clients Worldwide

"For a business and health project Rachel supplied photographs for blog content. She delivered the photos in an excellent quality and was always in close contact with me, so she was able to deliver exactly the photographs I needed for the project. Her work even exceeded my expectations by far."

Wanipa Media